Two brands and six scattered platforms merged into one content engine, with a three-tier access system for visitors, members and investors.
1.4K clicks in the first month
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Hi, I'm Zoha Tahira
A Product Designer based in Karachi
“Designing where business goals meet real people.”
Work
5 case studiesFeatured
A website revamp that turned a confusing pricing journey into a guided, step-by-step quote flow.
68% more bookings than the prior year
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A language learning app shaped by research with students, from pain points to a high-fidelity prototype.
Benchmarked against Coursera and Lingodeer across 4 user flows
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A campus shop service redesigned through interviews, personas, service blueprints and journey maps.
65% usability improvement
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A cause campaign pairing Indus Hospital and Morinaga to fight malnutrition, from the mother to the child.
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Projects
7 projectsAll projects
Capstone Project2 projects
An exhibition room that walks visitors through a sustainable, attainable Karachi and ends in a brief glimpse of a Solarpunk future.
Step into the room
The research behind BEEJ: how Karachi imagines a sustainable future, and an edible garden planted at Habib University.
See the research
Interaction Design1 project
A classroom AC request system that cut the wait for a temperature change from up to an hour to minutes.
Wait time cut from 15–60 min to 2–10 min
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Branding4 projects
A calm, botanical identity for a spa, with logo, motifs, type, palette and moodboard.
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Instagram carousels for wellness and skincare brands, each built around its own mood and type.
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A custom icon set for a gardening app: nine plants, each in its own pot, drawn in one flat outlined style.
See the icons